GREAT IS FINE, AMAZING IS BETTER!
People are already assaulted by incredible benefits. The extraordinary has become the regular of the category. In this case… let’s surprise our customers! It’s great that you have more minutes and net than you need and can use… but it’s amazing when you get to pay only 5 euros for them instead of 8. It’s great that you have international minutes to talk to your family abroad… but it’s amazing to receive Vodafone TV at prepaid as well. It’s great that you have Vodafone TV included… but it’s amazing that you can also win an Audi Q2 and lots of cool gadgets. This way, the summer turns from “just” great to AMAZING, in an ownable, vivid, joyful 360 communication campaign.