ROAD TO WHAT YOU LOVE
In 2020, there were a lot of changes in the retail experience in Petrom’s fuel stations. It just started a strategic partnership with Auchan for a better shopping experience, but also invested in the stations design. As the category leader, it needed to keep up with today’s rapid changes.
While the evolution is happening slowly, our strategy was to build a new communication platform to prepare for a new contemporary experience at Petrom. Meanwhile, we realised that the main consumer benefit for Petrom’s customers was time efficiency: they’d rather stop at Petrom when they’re in a hurry. Main RTBs: proximity & value for money. In 2021, we used it as a differentiation.
Additionally, we want to validate contemporary Romanians lifestyle & make them feel heard. After all, they evolve alongside Petrom – today’s lifestyle looks nothing like before – it’s much more hectic and rushed.
With Petrom, you got a straight road to what you love. This means that it offers you what you need & when you need it, so you go where it truly matters for you.