While the evolution is happening slowly, our strategy was to build a new communication platform to prepare for a new contemporary experience at Petrom. Meanwhile, we realised that the main consumer benefit for Petrom’s customers was time efficiency: they’d rather stop at Petrom when they’re in a hurry. Main RTBs: proximity & value for money. In 2021, we used it as a differentiation.
Additionally, we want to validate contemporary Romanians lifestyle & make them feel heard. After all, they evolve alongside Petrom – today’s lifestyle looks nothing like before – it’s much more hectic and rushed.