RELAUNCHING EVERY DAY
DACIA LOGAN
CONTEXT
Logan is iconic: the most popular car in Romania, always evolving and being there next to Romanians every step of the way.
STRATEGY
We wanted to boost Romanian’s confidence about their capacity to evolve, by introducing the iconic Logan, renewed with contemporary technologies and design.
IDEA
When you are the most popular and affordable car brand in Romania, you don’t upgrade/ relaunch just a car, you upgrade/ relaunch new experiences and possibilities for everyone. Since the car is so affordable and contemporary, the new Dacia Logan releases new mass road experiences and possibilities that were unavailable until now.
TVC
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