MORE GEORGE

BCR

THE CHALLENGE

George to overcome its condition: not just an internet banking, but an attractive digital bank, selling a complete products portfolio.

THE INSIGHT

In 2020 people learned that a digitalized life translates into an effortless living.

IDEA

George is a new way of banking, with more comfort, less effort.

BRINGING THE IDEA TO LIFE

We created the platform “Less bank, more George” to challenge traditional banking and position George together with its innovations as the 100% digital solution.
We presented George as a new way of banking, with more comfort, less effort.

So think of George as painless banking. Paperless. Weightless. Stress less.
You have just one button. One face. One voice. One name.
George – simple, sleek, complication- free

THE RESULTS

George improved its perception and increased unassisted sales for all the products portfolio, at a level comparable with BCR branches.

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