The last three years of continous wins resulted in one of our dearest creations, George – the first intelligent banking, getting a Silver Effie in the Sustained Success category. And we couldn’t be prouder.
George came to life three years ago, in 2018, as the first intelligent banking. It was a novelty to the banking world, a disruptive moment for how things used to work.
Banking became easier, modern and, also, more human.
Everyone saw it growing, year by year, to finally become a leader of awarness among the ones of its kind, with the best brand equity index in three years according to Nielsen data in 2018-2021.
Another Kantar brand study from 2021 tells us George became a “best in class” brand on key indicators, scoring as the most trustworthy digital banking brand in the eyes of people.