Cristina Neagu in Race against the clock

RED BULL

CONTEXT

In 2017, Cristina Neagu, the number one handball player in the world, became a Red Bull athlete and ambassador. But for this association to be top of mind, it needs to be communicated constantly. Especially when Cristina has collaborations with other brands.

BRIEF

Get the attention back on Cristina Neagu as a Red Bull athlete and engage with fans in an ownable way.

STRATEGY

Show, don’t tell. While other brands can show Cristina as herself, only Red Bull can truly capture Cristina the athlete. And why choose, when we can have both humor and performance?

IDEA

Cristina Neagu lives and breathes handball. Her unmatched skills and performance are truly impressive, even when it comes to…brunch.

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