We developed this campaign with a main thought in our minds: to make a powerful statement that can save lives. To show parents how important is their kids’ safety, in the car. To show them that although their intentions might be good, they need to be informed about the proper way to keep their children safe on the road.
“The Safest Place” is not just a campaign, it’s a solution for a real problem that can be solved with communication. Our mission was „Zero unsecured kids in the car” and the message was developed for TV, Radio, OOH, Retail, Digital and PR, in collaboration with the Romanian Police. The soundtrack of the campaign was created by Feli, who helped us get the message out there with a hit single and a testimonial.