OVIDIU THE PINE TREE

BERGENBIER

CONTEXT

With a new communication platform launched in 2020, we needed to continue to convince people how important reconnection with friends was, especially after a time when people were more distanced than usual.

STRATEGY

We inspired people to take action & reconnect, get rid of the mindset “my friends will be there forever” and be more grateful for the time spent with friends.

IDEA

Don’t take your friends for granted!

It’s good to have them, but only having is not enough. It’s essential to meet them frequently, spend time with them and create great memories together. Just take a moment and think of those who’d like to do all that, but it’s impossible. For example, a pine tree. He’d like to join his friends after a busy day, but… no can do! Have a Bergenbier, cool off and you’ll see it from a different perspective: you’re lucky to be able to meet your friends whenever you want – so don’t waste that luck!

KEY VISUAL

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