Romanians don’t see the utility of an optional home insurance. „Why pay for a product that I might never use or why get protected against things that rarely happen?”.
Moreover, they don’t trust insurance companies and think that it’s more of a hassle to get your money back in case something happens.
OMNIASIG has an innovative product on the market of insurances. Its optional home insurance is equipped with a technical assistance service.
So our target was to frame it as a product you can actually use every day, whenever something happens. Its pragmatic utility is given by the fact that it sends over a team of repair men whenever anything happens. And it also covers both big and small incidents.
SAVE YOUR HOUSE SO YOU CAN HAVE A BACKUP
Our home is the place we invest in the most. Both financially and emotionally.
And just like in our daily life we take care and save the things we work for, like presentations, photos and links, we would like to do the same with our house.
Save it so we can always have a backup in case something happens.
The three visual stories in this campaign were built around this metaphor. Saving the house with an OMNIASIG insurance means that you will have a backup with repair men coming to save you in a couple of ours. So no small incident will turn into a big drama.