GEORGE IS UP FOR BUSINESS

BCR

CONTEXT

We celebrated George’s 3-year birthday by officially launching George for businesses. Now every Romanian entrepreneur can open their business account online and ease their busy lives with simple, digital tools.

STRATEGY

As George had a 3-year experience with Romanians, we transferred all his knowledge. Not only into George’s functionalities, tools and products specially made for businesses, but also the way George talks to its users: in a cool, direct, humanly way. Entrepreneurs are still humans and who’d understand this better than George, the intelligent banking with human attributes?

IDEA

George, now open for your business, as the complete banking experience.

Businesses that enter George’s world become transformed too by this complete experience. Its personalization, 100% digital account and multiprofile tool work for you and change your business towards a simpler, more digitalized way of getting things done.

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