We generated awareness for the new season, reaching an audience of 6.7M people in only a 3 days timeframe.
We also attracted new audiences beyond the season’s regular fans, reaching TikTok dance enthusiasts with 5.2M Views on the influencers’ TikTok channels.
People fell in love with our video and the reactions surpassed all our previous benchmarks in terms of engagement, buzz, reactions.
Our content got people to share, watch, comment and react more than ever before in the history of the page, with:
7.2 x more shares
11.1 x more comments
10.1 x more reactions
4.7 x more 1-minute views
Overall, the post had an average of +5,7% higher results on all indicators.