FREE TO BE YOURSELF
CONTEXT
After a period of uncertainty and changes, Romanians rediscovered their true passions and values, becoming more aware of who they really are and how they want to live. Problem is, faced with the pressures of everyday life and the fear of financial instability, many find themselves compromising and living in disaccord with their true selves.
STRATEGY
Supporting the brand’s long-term mission to build a more financially intelligent Romania, in this campaign we put to work BCR’s financial products, know-how and tools to support people’s goals and aspirations.
IDEA
The starting point of a change of lifestyle in our campaign is a personalized financial plan that BCR offers to each Romanian. We chose to tell the story of one of the millions of Romanians who work abroad and who wishes to come back home to live an authentic life close to his family. A financial coaching session touches subjects such as ways of saving, of investing or methods to reach your goals more easily, which in turn give you the freedom to make the choices that bring you closer to yourself and your wishes.
TVC
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