Carbo for the perfect spritzer
AQUA Carpatica
BRIEF
Launch a unique SKU on the market, the AQUA Carpatica Sparkling 0.33ml can, perfect for mixes.
Reconfirm AQUA Carpatica Sparkling as a choice for traditionalists.
CONTEXT
Although it’s both traditional and very popular, to mix wine with sparkling water is still is seen as lowbrow in Romania. Plus, the spritzer has become associated with many things that don’t do it justice and contribute to this negative perception, like manele and low quality music.
IDEA
AQUA Carpatica Sparkling honors the Romanian Spritzer
With the purest sparkling water, with 0 nitrates, now in the perfect packaging, with a good wine and authentic music, the Romanian spritzer becomes a drink to be proud of.
DIGITAL
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