We are extremely happy for this title, as we really trusted our works. We didn’t register many campaigns, but the ones we did made us extra proud to have created them. Because it’s great indeed to take part in projects that not only can change mindsets, but also surprise people. Campaigns that do make people wonder. The fact that our independent agency was taken so seriously was yet another successful milestone.
We took Grand Effie and 2 Gold Awards with the “Wrong Labelling” campaign for our long-time courageous client AQUA Carpatica. It was more than a half year team effort and an impressive work between the agency, the client and the animation studio for the launch of the newest AQUA Carpatica product, AQUA Carpatica Flavours. And it paid off. It really made a strategic and creative disruption in the category and people saw and appreciated it. On our side we also went full throttle on all channels integrating our labelling approach all the way: TV, OOH, Radio, Digital, Social Media, Instore, PR, beginning with launching the product backwards and the boldest TV we made so far and ending with personalized cans sent to various influencers, who started talking about the labelling they were subjected to at some point.
Another sustained communication that made a huge return on time and effort invested is for BCR, one of our dearest clients, trusting us with their marketing and communication objectives, for many years now. This efficient relationship delivered efficient campaigns that brought 2 big awards: Gold for the newest campaign “Free to be yourself” which encouraged Romanians to make financial choices in order to gain more freedom and Silver for the communication platform “For a financial intelligent Romania”, helping people to start and maintain a smart and well-being financial behaviour. These awards once again proved that BCR is not only trying to be a contributor to the society, but also succeeding in raising the level of financial education.
One big fat Gold was also awarded to the “Book Heroes vs. Functional Literacy” campaign for Teach for Romania, which not only showed the alarming level of the functional illiteracy in the country, but also made a call for teachers in an effort to fight against it. We did this by making a striking and bold, yet very simple statement: When children don’t read enough or can’t understand much of what they’re reading, the heroes populating their books are in danger of perishing. That is why they all call for help in our 1 minute long TVC: either for a teacher’s help or a donation.
On the same note of calling for help, but from a different point of view, our first Omniasig Vienna Insurance Group campaign “Save & back-up you home”, related to optional home insurance for when you’re out and about, received a Bronze in the Financial Services category, while it also received our client appreciation and our own pride.
Having said all this, we let our projects speak for themselves in the following video cases.
CASE STUDIES
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