Gold and Silver Effie for BCR

We are so proud of our BCR campaign – ”Financial Intelligence” for winning Gold Effie in Financial Services, Silver Effie in Corporate Reputation and for being shortlisted for Grand Effie.

It’s great to make ad campaigns for brands such as BCR who is trying to be more than just a financial institution and to become a real contributor for society, through raising the level of financial education for all Romanians.

The campaign democratizes financial intelligence through communication and uses friendly formats, with direct messages, easy to understand by anyone. The TV commercials took the form of TV “pills” on the model of government ads, offering Romanians practical advice for a healthy financial life, and the visuals delivered some practical money management tips, easy to implement.

The campaign was supported by a show on Kanal D – “Smart Money” and a dedicated podcast – “La bani mărunți”. It also generated a nationwide research report, developed in conjunction with Unlock Research, and was supported on social media by several opinion leaders on TikTok, YouTube, Instagram and Facebook.

A big round of applause for BCR marketing & communication team for having this great perspective on how a bank should contribute for real to society and to our talented colleagues who worked in the last years to develop the concept and executions of this wonderful campaign!