Petrom Image

The Game
CONTEXT

Petrom fuels Romanians to reach any destination. And it’s not just about reaching a geographical destination, it’s about traveling towards whatever brings us joy: a family trip, visiting grandma or going to a recital.

The campaign encourages Romanians to take journeys to what is important to them.

To support the idea, all Fueling Pumps were branded with emotional journeys for each type of fuel.

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