Roze Samburesti Domains

For the 1000 nuances of your life.

CONTEXT 

The wine market is very fragmented, with a lot of brands, prices and varieties on the shelf, which makes wine choices difficult.

BRIEF

For the first communication campaign of the Roze wine from Samburesti Domaines, we needed to bring it in the top of mind of both wine consumers and ocasional wine drinkers.

INSIGHT

Choosing the right wine usually comes with a lot of headaches and confusion: how to pair it best with your meals, which one is the best in different social contexts.

IDEA

The Roze wine’s main characteristic is its versatility: easy to pair with any type of food, but also suited for many diverse consumption situations.

Roze Samburesti Domains – for the 1000 nuances of your life.

http://www.samburesti.com/roze/concurs/

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