Petrom quality is fueling people’s quality moments.
Take a look at modern life: it’s a combo of offline living and online exposure. If something funny, great, emotional or empowering is happening to someone in real life, it will soon be posted online. And vice versa – it will be shared with virtual friends only if it’s a good moment, something you want to brag about or laugh of or feel empowered by, together with your internet buddies.
These are the kind of moments Petrom is fueling. The brand helps its customers to create them by providing the necessary means: reliable fuels, quality products and services, good prices, profitable promotions and filling stations at hand.
We started developing the main idea with the TVC showing a young family racing for such quality moments with shareable factor.
We kept the same approach in the printed materials, displaying powerful, iconic, eye-catching and funny family moments related to the car universe, as snippets of real life which could very easily become viral.