Hello, Intelligent Payments!

CONTEXT

George was upgrading its transactional features bigtime, by launching a lot of new benefits: phone payments, cool cards obtained 100% online with no trips to the bank, 0 fees for cash withdrawals anywhere in the world, National Bank exchange rates for payments in other currencies.

STRATEGY

There was a lot to say, so we decided to say just one big thing:

There’s a new way of doing any type of payments, coming from the first intelligent banking of Romania.

IDEA

Hello, Intelligent Payments!

And hello to more freedom! Because, as a George user, you can pay as you are.

No need to stop and search for your wallet.

No need to worry about extra fees or exchange rates.

No need to go looking for the right ATM.

No need to make an extra effort when you use George, because it fits with your lifestyle and you can pay on the go.

KEY VISUALS

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