With its national core, this initiative quickly travelled and engaged Romanians to celebrate their love in the traditional way, without fuss, through a gesture they normally do.
In just 7 days, the campaign reached millions and thousands of kisses were recorded on our website. But, most importantly, Romanians were reminded to celebrate their love on February 24th.
We reached over 5.000.000 Romanians with our endeavour, which means more than 1 out of 4 Romanians. Also, during the campaign, we had the best engagement rate in the category.
This is the new Dragobete. And it’s just the beginning.