The campaign launched the new brand manifesto and started a new era in the brand’s life: Romania needs people who believe in themselves. And a bank that believes in them.
To convey the message, the campaign pays tribute to all these important people in our lives, teachers, mentors, guides, educators, professors etc.
The TVC depicts decisive moments influenced by teachers in a brand manifesto that sets the new brand mission and values of BCR.
The online and the BTL executions gathered “thank you”-s from many Romanians and made them public for their mentors and everybody else to see.