Gold Lion PR at Cannes

We just won a PR Gold Lion at Cannes, with the Purity Test for Aqua Carpatica. This is the 3rd amazing prize we win for this campign, after the Grand Effie in 2015 and Campaign of the Year at FIBRA Awards, in 2016.

Following our strategy of consumer empowerment, Aqua Carpatica invented the Purity Test: a little paper strip that gave people the power to see what kind of water they drink.

Here is the full story:

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