Finding a symbol for Dragobete
Posted February 18th, 2016 by Cohn and Jansen

Dragobete, a holiday deeply rooted in our genes and far more important than it’s third degree cousin from west, the flamboyant Valentine’s Day, had no symbol of its own. That was so unfair!

Less than a month until the 24th of February, Petrom and we decided to change that. So, the research began. As a result, we came up with 9 symbols, derived from the most popular myths and legends. With more than 20.000 votes along one week of online campaign, Petrom announced the winning symbol on 15th of February – The Joining.

On 24th, the Dragobete day, people who stop by one of the Petrom gas stations will receive the winning symbol as a gift and furthermore, it will have its own Wikipedia page. Justice was done!

05feb2016_Petrom_Materiale Dragobete_Poster 70x100cm05feb2016_Petrom_Materiale Dragobete_Sticker pompa_10x10cm

15feb2016_Petrom_Materiale Dragobete Revel_Magnet 7x7cm15feb2016_Petrom_Materiale Dragobete Revel_Poster 70x100cm

MoodFood – our new smartphone app for Floriol
Posted October 1st, 2015 by Cohn and Jansen

Feeling relaxed with Atelieru: we’ve just launched our new Android and IOS app for Bunge’s premium cooking oil brand – Floriol, thus further strengthening its position as an innovator in the cooking oil category.

The app is full of great recipes, based on a simple and powerful insight: the strong relationship between food and the way we feel. That’s why, instead of a classic ingredients filter for tasty recipes, our app filters them according to your mood.

Feeling exhausted? Try our Pasta Primavera. Feeling sad? Try our Shrimp Chowder!

Give it a try:

Mood Food App Views

Magical night at the Effies
Posted June 4th, 2015 by Cohn and Jansen

Effie 2015 - Our Awards

Grand, Gold and Silver Effies for Aqua Carpatica plus a Silver Effie for Jacobs 3in1.  Hooray!

(full winners list >> here)

 

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